Real estate has continued to be a major thriving industry in the United States. The real estate business has always been one of improvement, as businesses have had to progress with the times in order to remain successful. One of the most important ways that real estate businesses are progressing with the times is utilizing specific technologies to their advantage. There are several new technologies within the modern age that can make many needs for real estate businesses more practical to meet. Much of the technology that is being used to help the industry might not have been thought of as being beneficial to business use. This comes as a great surprise though, as it can be used in so many ways. A lot of the younger generation are very eager to jump on and learn to start using these technologies for these purposes, while it can sometimes be hard for older generations to face that they are expected to pick up and use them. Many industries are experiencing changes from technology and its advancements. This can be a very positive thing, though. Learn here, as we look further at the impact of technology on the real estate industry.
Implementing Drone Technology
Drone technology is an example of technology that many of us might never have thought would be useful for the real estate industry. This can actually help to reach potential property buyers in a few different ways. Trying to give a clear visual to potential clients of what the surroundings of the property they are looking at used to be a bit of a challenge, especially if they could not be present at the actual location. Drone technology has made it possible to get clear photography and visuals for clients to see in full detail. Furthermore, using drones is a much cheaper means to obtain these aerial visuals that the previous options, which involved having to use either a plane or helicopter. As we can see, drone usage is making many elements of selling real estate more practical and efficient. Clients do not have to worry as much about having to always be at the property location they are seeking to buy. Certain visits will still be necessary, but more of the business can be taken care of elsewhere. This can make the clients’ experience much less stressful, which will always help with a smoother sales process. Real estate sales reps can use this advancement in visual technology for the task of bringing more potential clients by using the drone footage in promos. The client gets an immediate perspective of certain properties that will likely attract them and make them more excited to want to physically visit the location.
Virtual Reality for Walkthroughs
Virtual reality technology is an unusual but amazing new way to help make sales in the real estate industry. VR has become very useful for many companies to create a digital experience for various means. Some range from promoting products and services, to training people in an environment that they cannot physically visit at the time. Consumers can be given a demonstration of how a product will work in an almost hands-on way, and they can also experience a real location from anywhere in the world. Being able to give people the ability to enter into a virtual model of a home is a significant way that virtual reality is transforming the real estate industry. The best thing about this technology in this industry is that it can be used for either commercial real estate or residential real estate. As long as it can put the client in the location they are considering, it will serve its purpose. Through the use of VR technology, a client can explore the property at their leisure, which creates a more free-feeling experience. The virtual environment is created through filming or photographed using a 360- degree camera. This will allow the client to view every area of the property from multiple angles, which ultimately gives them the ability to know exactly what the property is like, as if they were actually in the location. Some virtual tours have the ability to use a VR headset, which will make the experience all the more realistic, while many are created simply through a computer and video.
3D Printed Models
The impact of technology on the real estate industry has been very positive not only with digital photographic and video technology but also with engineering technology like 3D printing. 3D printing is another technology that has been able to lend its advantages to many industries for various uses. Its use in the real estate industry has been no exception. Using 3D printing has become a far easier and more efficient way to create accurate scale models of actual properties. This has been a major solution to creating models at a much faster rate, and also for ensuring that they will come out to a completely accurate scale. This technology, though, is not used to create model buildings. As it turns out, there have been projects to test out building actual full-scale buildings. It is theorized that the use of 3D printing parts for structures could be a more cost-efficient way of building affordable homes in lower economic locations of society. The designs would be put into a printer, which it can build in a matter of hours. Making more options for affordable properties is incredibly important for the real estate business, especially if it means making more sales.
Agent’s Websites and Mobile-Friendliness
Technology has not only affected the marketing and selling of real estate, but it has also changed the way agents can market themselves. The use of the internet and websites has made it possible for far more information to make it out to far more potential clients faster. With the advent of smartphones, agents have been making their websites more mobile-friendly, which makes for faster access for the client. That way, a person can be on the go and still communicate instantly with an agent or get information from wherever they are at. Listings are easier to find this way as well, down to the most specific detail of what the client is looking for. For instance, if a client wants to find commercial real estate in Orlando, FL, they can search this via phone or computer, and not only find multiple listings but also possible agents and services. Professionals realize that if they want to keep their businesses successful, they will need to keep progressing with the technology that their clients are using.
