There are many elements that go into arranging your retail store. While it is important for it to look presentable and attractive to the customer, it is also important to consider specific details like creativity and psychological insights. This also involves knowing helpful tactics in setting up a retail store that will draw in the customer. Your store layout design can make or break your business. To help prepare your store for success, have a look at these tips for arranging your retail store.
Consider the Best Floor Plan
There are several options for floor plans that you can consider for your retail store. The types of products you are selling, the size of your space, and your target market will factor into the floor plan you choose. There is the Straight floor plan, which involves racks and shelves in straight lines helping to create an organized flow of traffic. The Loop plan is designed to get customers to circle your store in a guided fashion. The Angular floor plan involves curves and angles and reduces display area to center on fewer but more popular products. The Geometric plan uses racks and fixtures to showcase your trendier items. And then, there is the Free Flow plan which leaves your choices more open to encourage customers to browse in any direction.
Make Sure Your Product Quantity Is Suitable
Of the many tips for arranging your retail store, this one can be a bit tricky. Knowing how much product to keep on your floor will depend on what kind of store you are presenting. Many studies show that the more you have stocked, the less expensive they will think it is. The less that is stocked, people will find the items more expensive. This is why high-end retailers stock low, and inexpensive stores like Walmart stock high. Lastly, investigate retail property for rent thoroughly to make sure you get a space that is the right size for the amount of product you need to put out.
Change Up Displays Frequently
Again, this will depend on the type of store you want to run. A lot of experts tend to recommend changing up something from your displays once a week. This could involve changing clothing or items that are the upsell of the week, as well as any new product. It can be especially helpful to change your displays around if you have high traffic since you want people to see varying products more often.
Remember To Create Appeal To Different Senses
This can help your store’s appeal in a variety of ways. One important example to start with is music. You do not want loud music blasting if you are catering to adults. Scent can play a huge role in the traffic that comes through as well. You want your retail space to smell good, so using scents to enhance certain aisles and draw people to products can also be helpful.